Updated: April 25th 2024

If you're keen on earning money online through digital products, you might have encountered the term "Master Resell Rights" or "MRR." What are Master Resell Rights, and how can they enhance the value of your digital products?  In this blog post, we will dive into the world of Master Resell Rights, demystify its concepts and highlight its potential as a revolutionary tool for your online business.

Keep reading if you're eager to discover a fresh avenue for generating income online!


Master Resell Rights are a game-changer in the digital marketplace. Often referred to as MRR, it represents a unique licensing agreement that digital product creators or owners grant to buyers of their products. This legal agreement grants individuals the authority to distribute, sell, resell and sometimes even modify a digital product, typically eBooks, digital courses, software, stock images and other digital content, to their audience. Unlike traditional resale rights, which permit only the basic resale of products, MRR provides a more extensive set of privileges, including the ability to pass on resale rights to customers. 

What type of products can you buy with MRR? Here's a quick breakdown:

  • E-Books & Guides: Self-help and how to guides, resources, and informative business tools.
  • Software: Items such as website plugins or tools to help you be more productive.
  • Audio files: Music, podcasts, or audiobooks.
  • Online Courses: Educational content that teaches a skill or provides valuable information.
  • Graphics: Logos, banners, or any other visual content you might need for a website or business branding.
  • Templates: These could be website templates, printables or social media post templates.
  • Stock Images & Videos: Stock content for use inside digital templates or websites and social media accounts.

Pro-tip: When utilizing MRR, always ensure that you understand and abide by the terms and conditions of the license agreement.


A few myths and misconceptions exist around the concept of reselling digital products. Often, these arise from a lack of understanding about master resell rights and intellectual property laws. A common misconception is the belief that Master Resell Rights constitute a "Pyramid Scheme," which leads to confusion about its classification. 

Let’s set the record straight! Master Resell Rights (MRR) differ significantly from pyramid schemes or multi-level marketing (MLM) business models. With MRR, income is generated through the direct purchase and sale of products, not through recruitment or the creation of a "downline". Sellers retain the entirety of their sales revenue, which makes MRR a legitimate way to profit from digital products, as long as the terms of the resell rights license are adhered to. 


Master Resell Rights is the ONLY licensing agreement where you can pass on the MRR license to your customers, so they too can resell the product if they wish. 

Here's the lowdown:

Basic Resell Rights (RR):

With Basic Resell Rights, you can sell a digital product to end-users for their personal use. You are free to set your own price and keep all profits from your sales, but typically you can't alter the product.

Master Resell Rights (MRR):

Master Resell Rights (MRR) go beyond by allowing you to sell the product and pass on the resell rights to your customers. They, in turn, can also sell the product, passing on the same MRR. However, modifications might be restricted, especially with the likes of MRR online courses. Like with all types of Resell Rights, you get to keep 100% of the profit from your own sales.

Private Label Rights (PLR):

Private Label Rights are generally more flexible, enabling you to resell, rebrand, modify, and even claim authorship of the product. You can transform the original content into something uniquely yours, although you usually can't pass on the resell rights. Each creator may add their own unique terms, so be mindful to always read the license agreement!


Many digital product creators now bundle Private Label Rights AND Master Resell Rights, granting you the ultimate power to modify, rebrand, and resell as you will, while also allowing you to pass on the same resell rights to your customers. At the MRR Collective, we use this unique combination for all of our digital products (excluding courses which are only MRR).

Always review the license terms of each individual product to fully understand your rights and obligations.


Now that we've delved into what Master Resell Rights entail, let's take a closer look at the advantages they offer:

  • Done-For-You Products: Perhaps one of the most significant benefits of Master Resell Rights is the remarkable advantage of allowing you to kickstart your own business without the hassle of product creation - which might be overwhelming for beginners. With MRR, you can enter the market quickly and get a head start on your entrepreneurial journey.
  • Low Risk, High Reward: The low investment required to obtain MRR products means you face minimal risk. What's more, you can even recoup your initial costs with your very first sale! Even if one product doesn't perform as expected, you can quickly pivot to another without significant financial losses.
  • High Income Potential: Master Resell Rights presents a pathway to substantial income generation. You can sell the product, offer resale rights, and upsell related products or services, creating multiple streams of revenue. Some entrepreneurs have seen significant success with MRR, earning $10K and more in a single month! Profit generation stands as a key benefit of MRR, enabling you to sell products and retain all of the profit.
  • Scalability: There's no limit to your potential with MRR. You buy a product once and can re-sell it forever and ever, as many times as you want!
  • Global Market: Your MRR business isn't confined by geographical boundaries. You can sell to anyone, anywhere, as long as they have internet access.
  • Learn As You Earn: MRR products can also serve as invaluable educational tools, offering insights into areas like digital marketing, social media strategies, email marketing, business setup and automation, and ongoing support networks for those delving into Master Resell Rights. 
  • Passive Income: Once your MRR brand is up and running, it can generate income with minimal ongoing effort compared to other business models.
  • No Need To Be An Expert: You don't need to be an expert in the niche of the MRR product to sell it. The hard work of research and product development is already done for you. All you need is some marketing savvy and determination.


Choose High-Quality Products 

When it comes to choosing products to sell, always prioritize quality! Seek out items that are in demand and have garnered positive feedback from users. You can discover such products on digital marketplaces, forums, or by conducting research on social media. Remember, the better the product, the easier it will be to sell.

For individuals contemplating the resale of products with Master Resell Rights, it is essential to exercise careful judgment in the selection process. Here's how:

  • Conduct thorough research on the product's reputation and delve into customer reviews to ensure it meets high-quality standards.
  • Look for products that not only offer value but also effectively address specific customer needs or problems.
  • Consider products with comprehensive documentation or instructions for both resellers and end-users.
  • Prioritize products that come with reliable support or regular updates to ensure customer satisfaction.

By intentionally choosing high-quality products, you can establish trust with your customers and cultivate a stellar reputation in the reselling industry.

Understand The License Agreement

Before making a purchase, it's essential to thoroughly understand the licensing agreement associated with the product. Take the time to carefully read through the terms and conditions to ensure compliance. Here's what you need to consider:

  • Modification Permissions: Determine whether you're permitted to modify the product according to your needs or preferences.
  • Sales Channel Restrictions: Identify where you're allowed to sell the product. Some licensing agreements may restrict certain sales platforms or marketplaces.
  • Price Limitations: Be aware of any pricing restrictions that may be in place. Some products come with predefined pricing structures that you must adhere to.

Customize & Rebrand

When it comes to leveraging Master Resell Rights (MRR), customizing and rebranding the product is a crucial step towards success, if you want to stand out. Whilst in most cases you can re-sell the product "as is", rebranding and customizing the products allows you to carve out a unique identity for your brand amidst the competition. Here's how to make the most of it:
  1. Tailor to Your Audience: Customize the product to resonate with the preferences and needs of your target audience. Inject your brand's personality by incorporating logos, colors, and packaging that speak directly to your customers.

  2. Reimagine Your Brand: Seize the opportunity to rebrand the product entirely. Give it a fresh identity with an enticing name and eye-catching packaging that demands attention in any marketplace.

  3. Elevate Product Features: Enhance the product's value proposition by adding new functionalities, improving quality, or refining performance. These enhancements not only attract more customers but also elevate the perceived value of your offering.

  4. Highlight Unique Selling Points: Identify what sets your product apart from the competition and capitalize on it. Emphasize its unique features, benefits, or advantages to capture the interest of potential customers and compel them to choose your rebranded version.

By effectively customizing and rebranding the product, you position yourself as a distinct player in the market, driving customer engagement and ultimately boosting sales. Remember to conduct thorough market research to ensure your changes align perfectly with the desires and expectations of your target audience.

Determine Your Pricing Strategy

Balancing the value of your product and the market it is sold in, is crucial in determining your pricing strategy. Consider factors such as your target audience, marketing expenses, and competitor prices when deciding on a price point for your product.

You may also want to consider offering introductory discounts or special offers to entice customers to try your products. This can help generate buzz and drive initial sales, setting you up for long-term success.

Don't forget about positioning your products at different price points to cater to different segments of the market. For example, offer a premium version for those willing to pay more for exclusive features or benefits, while also having a more affordable option for budget-conscious consumers.

Effective Marketing & Sales Channels

Once you have determined your pricing strategy, it's time to focus on marketing and sales. This is where you'll want to utilize various channels to reach your target audience.

Maximizing Your MRR Product Reach:

  1. Social Media Advertising: One effective channel is social media, particularly platforms like Instagram where you can showcase your products visually and engage with potential customers through comments and direct messages.

  2. Email Marketing: Email marketing is another powerful tool for reaching out to both existing and potential customers, as well as promoting any special offers or discounts. Engage with your subscribers and nurture relationships to drive conversions. Two great platforms, I use are Klaviyo & Flodesk.

  3. Content Marketing: Create compelling content like blog posts, videos, or podcasts that offer value to your audience while subtly promoting your products. For example, write informative articles such as "Top 10 Marketing Tips for Beginners," and smoothly incorporate your eBook as a helpful resource.

  4. SEO Optimization: Boost the visibility of your website or online store on search engines such as Google by employing search engine optimization (SEO) strategies. Fine-tune your product descriptions, titles, and tags to draw in organic traffic and boost sales.

  5. Affiliate Marketing: Consider establishing an affiliate program to let others market your products for a commission on the sales they generate. This strategy can greatly broaden your market presence and increase sales via third-party recommendations.

  6. Influencer Collaborations: Partnering with influencers in your industry can also be a valuable way to gain exposure for your brand and products. Collaborating with bloggers, YouTubers, or other social media influencers who have a large following can help increase brand awareness and drive sales.

 Where to Sell Your Master Resell Rights Products:

  1. Your Own Website: Creating your own website provides complete control over your sales process. Platforms such as Shopify or WooCommerce make it easy to set up an online store that reflects your brand and products. Systeme.io and Stan.Store are also incredibly user-friendly options for beginners with a smaller offering.

  2. Online Marketplaces: Utilize platforms like Etsy that have built-in audiences, providing a substantial advantage for exposure. However, be aware of the commission fees that are taken from your sales.

  3. Social Media: Harness the capabilities of FREE platforms such as Facebook and Instagram, which now support direct sales via posts and stories. 

  4. Pinterest: Consider leveraging Pinterest to promote your products, blog posts and affiliate links to generate traffic to your online store. With its focus on visual content and strong user engagement, this platform can be an incredibly valuable asset for driving sales.


  • Bundle Products: Enhance the value of your MRR product by bundling it with complementary items, enticing customers to invest more while receiving additional value.
  • Offer Limited-Time Deals and Discounts: Foster a sense of urgency by providing time-sensitive promotions and exclusive discounts, compelling customers to make immediate purchases and boosting your product's visibility.
  • Craft Compelling Product Descriptions: Create persuasive and informative descriptions that effectively showcase the unique features and benefits of your product, capturing the interest of potential buyers.
  • Utilize Engaging Visuals: Incorporate high-quality images and videos that captivate your audience, presenting your product in an appealing and visually stimulating manner.
  • Implement Upselling and Cross-Selling Strategies: Leverage upselling and cross-selling techniques to encourage customers to explore additional products or services, maximizing their overall purchase value.
  • Utilize Retargeting Ads: Re-engage visitors who didn’t complete a purchase with targeted retargeting ads, reminding them of your product and encouraging them to return to complete their purchase.
  • Form Affiliate Partnerships: Expand your product's reach by partnering with affiliates who can promote it to a wider audience, increasing your sales potential and brand visibility.
  • Track and Analyze Performance: Utilize analytics tools to monitor your sales and customer behavior, gaining valuable insights into the effectiveness of your marketing strategies and identifying areas for improvement.
  • Provide Exceptional Customer Support: Deliver outstanding customer service by promptly addressing inquiries and handling refunds, fostering customer satisfaction, repeat business, and positive reviews.


To sum up, Master Resell Rights (MRR) offer a pathway to sell digital products without the hassle of creating them yourself. Additionally, you can authorize your customers to resell these same products, providing a scalable business model with minimal upfront investment.

Reflecting on the insights shared, here's a thought: If you're aiming to start a business with minimal startup costs and are dedicated to effectively marketing your products, MRR could be an extremely profitable avenue! Just make sure to provide high-quality products and understand the licensing terms thoroughly. 

Ultimately, like any entrepreneurial endeavor, MRR doesn't guarantee instant success. Yet, it does offer a unique opportunity to generate high income in a scalable manner. With careful research and a strategic approach, MRR can be a promising business model to consider exploring. So, why not give it a shot?


Discover the "Ultimate Branding Course," your gateway to unlocking financial success! This course is designed to help you harness your potential, empower your entrepreneurial spirit, and inspire others on their journey.


  • Easy to understand, beginner-friendly modules 
  • A ready-to-market digital product that offers 100% profit on resale
  • Comprehensive guidance through the intricacies of digital marketing, from mastering content creation to building a unique and impactful brand, and automating your business operations.
  •  Access to a supportive community at no additional cost
  • Lifetime course updates
  • A promise of no further upsells, EVER!
  • Regular weekly calls with our community
  • A treasure trove of resources, including sales funnel, social media, and email marketing templates to get you started!
  • The ability to learn and implement strategies completely anonymously with NEW faceless modules


Plus for a LIMITED time, if you purchase UBC through me, you will receive my exclusive offer of 10 digital products with MRR and 1 on 1 FREE coaching via private chat. Please contact me here, if you'd like to arrange a payment plan :)



There is no better time than now to launch a digital product business and learn how to leverage digital marketing to create a lucrative business opportunity for yourself for just a few hours a day!

Have a look, and let me know what you think! My inbox is always open if you have questions or just want to chat!

Cassie xx

Affiliate Disclosure: This post may contain affiliate links, and I make earnings from some qualifying purchases if you purchase a product or service through the links. I only recommend tools and products that I personally use and trust!

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