Embarking on a digital product business journey often involves navigating through various licensing terms, and two increasingly popular options are Master Resell Rights (MRR) and Private Label Rights (PLR).

Understanding the distinct differences between these two licenses can significantly impact your business strategy. In this blog, we'll delve into the key characteristics, pros, and cons of MRR and PLR, helping you make an informed decision tailored to your business needs.

MASTER RESELL RIGHTS (MRR): THE RESELLING POWERHOUSE

Key Characteristics:

1. The Power To Resell: MRR provides the ultimate power to not only to use the product but also to resell it to others - with or without passing on the same resell rights. 
2. Profit Retention: As you essentially then own the products rights to resell, you retain 100% of the profits from your own sales.
3. Product Customization: While customization can be limited (particularly in the case of online MRR courses) the product can be resold as is, providing a quick avenue for profit without extensive modifications. Specifics around customization may vary based on the individual licensing agreement - so be sure to refer to the individual license or distribution terms. Sometimes sellers will incorporate the addition of PLR customization ability within their MRR license. 
4. Licensing Limitations: Terms can vary greatly, so it's essential to read and fully understand the individual licensing agreement for each MRR product you acquire.

PRIVATE LABEL RIGHTS (PLR): CUSTOMIZATION KING

Key Characteristics:

1. Creative Control: PLR grants extensive freedom to modify the product, allowing for content edits, re-branding, and the ability to claim authorship of the product. 
2. Profit Retention: Like MRR products, PLR products allow you to retain 100% profit on any product you sell. 
3. Distribution Limitations: PLR products are often only able to be re-sold without passing on the PLR license with basic resell rights or as an end user product. Meaning that whilst you can resell the product as your own, you may not pass on the same PLR (or MRR) rights to your customers. 
4. Diverse Use: Versatility is a significant advantage. PLR products can be used for various purposes, from blog content to eBooks, printables and templates.

CHOOSING THE RIGHT FIT FOR YOUR BUSINESS

Consider Your Business Goals:

• If you prioritize immediate reselling, or require products you want to mass licensing to, MRR products may be more ideal. 
• For those seeking an end user product and complete creative control to craft a unique brand identity, PLR offers the freedom to customize and build a unique brand.
• Maybe you require both!

Licensing Agreement Scrutiny:

• Thoroughly examine the terms of each license to ensure it aligns with your business objectives.
• Be aware of any restrictions that may impact your ability to leverage the product effectively.

Evaluate Product Quality:

• Regardless of which option you choose, quality is key. Assess the quality of the product and if it meets the standards of your business and whether or not it will serve its purpose within your business strategy.

In the dynamic world of digital products and resell licensing, the choice between Master Resell Rights and Private Label Rights can shape your business trajectory. Consider your goals, licensing agreements, and the versatility of the products to make an informed decision.

Whichever path you choose, ensure it aligns with your vision and helps you achieve success in the competitive digital marketplace - so keep dreaming big, map out your game plan, dive into action, and see your online business rock! Success is just waiting for you to grab it....

At the MRR Collective, our digital products (excluding our courses) come with both an MRR & PLR license to keep it simple and allow the ease of being able to use the products as you wish! 

Check out our range of high quality MRR products here!